About the project
The menu is a piece of visual media that many of us experience when interacting with a restaurant. It adds to the overall experience and can leave a lasting impression of the brand. Sometimes it can be the deciding factor when choosing where to eat. Therefore, little details matter! That level of attention to detail and care really complements the entire personal experience.
For Papaya, the aim was to create a slightly playful menu which was also inviting, minimal and elegant yet at the same time hip and fun. Therefore, the illustrated papayas are loosely floating around and playing with some minimal and lite typography. All together it makes for a cohesive look which suits the rest of the restaurant’s visual identity.